In 2018, Google launched a new and improved campaign highlighting the changes made to its image search interface. These changes allowed for Google users to search for an image using specific and accurate keywords, forever changing the way we look at SEO and ALT tags. So to answer lightly yes, ALT tags really are important!
At Right Click Digital, Inc. we specialize in SEO marketing and custom content creation to ensure that your website is on the first page of Google with every relevant search. If you’re a small business owner looking to improve their current website or build a new one altogether, we are the perfect choice for the job. Call our office today at (618) 607-0058 for more information on the benefits of ALT tags and custom content.
Google Image Search
Initially starting back in 2001, Google Image Search was one of the most popular and engaging features out there. Not surprisingly, that feature now holds over one billion images with keywords and SEO tactics becoming more necessary as small businesses join the digital marketing industry. It is essential to have multiple ALT tags on every image of your blogs and websites to ensure that your business does not get lost in the thousands of search results. Right Click Digital, Inc. can help you improve the visibility of your website with customized digital content!
SEO marketing, otherwise known as search engine optimization marketing, is one of the most beneficial tools to use when creating a website for search engines like Google and Bing. ALT tags are important for SEO marketing to help these search engines understand exactly when to display these images based on the keywords provided by the searcher.
Relevancy is key when it comes to ATL tags, that’s why we are one of the leading small business marketing agencies in central Illinois. We train our writers to understand the importance of ATL tags to help your business reach its full potential online.
How Your Pair Your Keywords Matters
Writing ALT tags is not just describing an image, it is an intricate process that uses a mixture of keywords, natural language, and common phrases to anticipate what and how the average person searches for an image or website. For example, if you’re wanting to find a repairman for your furnace, many people will type in “repairman near me” or “furnace repair in central Illinois” or even “HVAC contractor”. These are the exact phrases and keywords that images need to be located on a vast search engine like Google.
How Much of a Priority Are ALT Tags?
So, we know that ALT tags are important, but how much of a priority are they for getting your website noticed by potential customers? While the actual content of your website is ranked much higher in importance for SEO reasons, ALT tags are still necessary to improve accessibility and your user’s experience. They will only add to the traffic being driven to your website and can impact your rankings for the better, or worse.
At Right Click Digital, Inc. we prioritize the importance of our digital content and will work with you and your small business in central Illinois to ensure the best possible results for your website.