If you own a small business in the central Illinois area, you know that social media is a necessity for any business owner looking to increase their customer base and sales. However, managing a social media account and receiving interactions from potential customers is much harder than it seems. That’s why our digital marketing team at Right Click Digital, Inc. in central Illinois is here to help you and your business every step of the way. We have over 20 years of experience in the digital marketing industry and helping businesses improve their social media presence. If you’re wanting to increase your company’s conversion rate through social media interaction, keep reading below for tips on how to improve your online presence.
Talk About Your Topics – Not Just Your Brand
Social media is a great space for small businesses to post information about their brand without having to gain a customer following and build their reputation. It’s important that when you post, you talk about more than just your brand and what it can offer potential customers. While informative information is important to many individuals, it can become a little repetitive and well, boring if you continue posting the same things every week. If you specialize in a variety of services or carry many different products, try positing fun facts or unique information about each. This sets you and your competitors apart while giving your customers something different to look forward to every time they visit your page. Need help creating engaging posts? Right Click Digital, Inc. in central Illinois is here to help!
Make Your Posts Visual
Modern society has become extremely reliant on visual stimulation to convey emotions and communicate with one another. That means that 21st-century business owners are expected more now than ever to keep up with social media demands and know what will create a reaction in their target audience. On social media, everything from emojis and images to YouTube videos is a great way to get potential customers to interact with your page.
At Right Click Digital, Inc. we specialize in social media marketing and offer complete social media management services including posting, ads, banners, and more. If you are looking for relevant, visual posts on your Facebook, Instagram, or Twitter page, our team in central Illinois is here to help!
Share Other People’s Content
Another great way to get potential customers to interact with your social media posts is actually by sharing other businesses ’ or customer’s content. Let’s face it, customers don’t want to read post after post about why you should choose them over their competitors. In fact, that can deter customers from your business, making you come off as unsupportive of other small businesses and only trying to persuade individuals into purchasing your products or services. Sharing other people’s content, especially content that is relevant, not only keeps your content diverse but will give customers an idea of what your company in central Illinois is all about.
Add Relevant Hashtags to Your Post
A final way to get customers to interact with your posts on social media is to use hashtags that are relevant to your post or business. Hashtags are a great way for customers to quickly find exactly what services or products they are looking for in their area without having to do a thorough Google search. This allows for customers to directly see what a business is posting and if they are the right fit for the products or services they are looking for. Remember, when using a hashtag on your Facebook, Instagram, or Twitter post, think of a popular tag that will connect you with your target audience.
If you are unsure of how to get started with social media marketing, our team at Right Click Digital, Inc. in central Illinois is here to help your business every step of the way. Call us today at (618) 607-0058 for a consultation on how we can help with your social media marketing needs!