Advertising is undoubtedly one of the best ways to reach your local audience as a small business. While many business owners gravitate towards word-of-mouth marketing and quality reviews on Google, creating compelling social media ads that stand out can make a difference in the success of your business. At Right Click Digital, Inc. we help small business owners in Bloomington, create the perfect ads to increase sales and brand awareness. Keep reading below for tips we use to generate quality and effective ads on your social media accounts.
Use Facebook Targeting to Narrow Your Audience
Even if your business is extremely inclusive to a wide variety of individuals, every business owner has a target audience in mind. The broader the audience, the more people you will reach, however, that is not always the best way to produce results. Our team at Right Click Digital, Inc. in Bloomington, IL found that narrowing your target audience to something like men and women with ages between 25 and 40 that live in Bloomington, IL, and love the outdoors, can help you gain more popularity in your local area. Let us help you create the perfect ad with audience targeting services.
Make Sure Your Facebook Ad Copy Goes with Your Image
When it comes to marketing your small business, using personalized images of your products, staff, or storefront is the perfect way to grab the attention of your local customers. It is important, however, to make sure that the image you are using for your ad goes along with the text. The last thing you want is to talk about your upcoming sales with an image of your work trucks. Right Click Digital, Inc. will manage your small business’ ads in Bloomington, IL to make sure you effectively reach your target audience.
Stay Focused with One Call-to-Action
Call-to-action phrasing is one of the best ways to pull in your local clientele when creating a Facebook or other social media platform ad. Our team at Right Click Digital, Inc. in Bloomington, IL recommends focusing on one call to action (Shop Now, Call Today, Click Here, etc.) per ad to encourage social media users to follow a specific instruction to receive your services or products. Give us a call today and we will help maximize your Facebook or other social media ads with quality call-to-action phrasing.
Keep it Short and Lead with Value
Making sure your ad is the perfect length is extremely important to not only target a specific product or niche, but it is much more likely that a potential customer will read your ad if it is just a few lines instead of a paragraph long. For reliable social media advertising services, contact Right Click Digital, Inc. at (618) 607-0058; we know the perfect strategies to make your advertising campaign successful.