Now that you’re investing in a custom website design from our experts at Right Click Digital, Inc. in Lincoln, IL it’s time to start thinking about the content you want on each page of your website. A put-together content marketing plan is one of the fastest ways to grow your business’s popularity. From custom blogs to 10 of the five-star reviews you’ve recently received, there are a variety of ways to use content to benefit your website’s design and visibility on search engines like Google. Keep reading to learn more about how you can use content marketing to benefit your custom website design.
Create Niche Topics for Blogs
Blogs are great for increasing your website’s visibility, especially when using SEO keywords that fit with your business. Creating niche blog topics not only tackles a specific issue that might not have a lot of information floating around but also give your business the advantage of being one of the only results for local customers. We work with local clients in Lincoln, IL to create niche blog topics that expand their products and services and develop a voice that is unlike any of their local competitors. When it comes to your custom website design, blogs are a great way to connect with your target audience on a more personal level and allow them to get a good feel of your business before becoming a lifelong customer!
Make Your Content Visually Appealing
Not only does the content going on your site have to be informative, but it also needs to be visually appealing on your website. This is where our web designers come in! We make sure that everything from images and videos to paragraphs of text is symmetrical and aligned perfectly so that visitors of your website are immediately drawn to the products and services you provide. Our digital content writers at Right Click Digital, Inc. in Lincoln, IL intricately write content to fit the design of your website, on top of making it engaging to fit the tone of your business.
Include Customer Testimonials
When it comes to choosing your business over local competitors, customer testimonials are one of the biggest factors for potential clients. Previous studies have shown that over 90% of consumers decide between companies purely based on their client reviews, that’s why it’s essential to include any good reviews your business has on your website. At Right Click Digital, Inc. we make sure that any reviews from your social media page or google business listing are included on the homepage of your website.
Readability & Comprehension
Of course, the most important part of content marketing is the quality of the content itself. If you have paragraphs of information that are full of spelling errors, incomplete sentences, and verbiage that simply doesn’t make sense, most customers will not bother to reach out for your services. Readability and comprehension are key to a successful website design and marketing strategy. At Right Click Digital, Inc., we pride ourselves on having experienced content writers create thrilling content that not only works with your business but makes it easy for target audiences to get the information they need in just a few seconds. Contact us today at (618) 414-4226 for content marketing and website design services for your small business in Lincoln, IL.