So, you’ve decided to hop on the bandwagon and create a social media page for your business in central Illinois. That’s a wise choice! Regardless of what industry you are in, Facebook is one of the most popular social media platforms out there with millions of potential customers at your feet, now all you need is a way to market to them. It’s obvious that putting your business on social media is essential to growing your business, that’s why Right Click Digital, Inc. is here to provide expert social media marketing services for your growing small business. Call our office today for a free consultation and keep reading below for tips on how to improve your Facebook marketing skills!
Understanding Your Audience
One of the first steps in mastering Facebook marketing is to understand the audience that you’re trying to target. If you have a fashion business designed for ages 20 and up, staying modern and hopping onto trends is the only way to connect with a younger audience. For older groups, making sure to identify what is most important to them when thinking of content to publish and briefly explain why your business would benefit them. At Right Click Digital, Inc. we offer Facebook posting and paid ad services for small businesses who are looking to reach a large social media audience.
Talk with Your Customers – Not at Them
This is a crucial tip that is going to set your social media presence in central Illinois up for success or failure. It is important that when you are interacting with your customers to always talk with them, not at them. For example, if a customer comments on your post asking for additional information about a topic you discussed above, you can respond by first addressing them by name, “Alice, thank you so much for reaching out! We would love to give you additional information about …” Talking to a customer in a way that gives facts or is impersonal creates a formal interaction that is not always well received and can hurt your business. With Right Click Digital, Inc. we specialize in Facebook marketing services to improve your online presence, contact us today!
Keep Your Posts On-Brand
When it comes to posting on social media, there are times when it is appropriate to include fun and interactive posts, however, it’s important to always stay on brand. Every business, regardless of the products or services you provide, has a target audience. These target audiences that are interested in what your business offers, expect a specific tone or posting style from your Facebook posts to keep them interested. While a funny Friday post or YouTube video are great ways to keep your audience engaged, too much of that can deter potential customers away from your company if they start to lose sight of what it is you can provide them. At Right Click Digital, Inc. our Facebook posting services are always customized to meet your business’ needs, call us today for expert social media marketing in central Illinois.
Know When to Post
Knowing when to post on Facebook is a huge factor in the success of your social media presence. There are certain times of the day where Facebook users are the most active, meaning that a larger group of potential customers will be more likely to see your post than if you were to post at random days and times. For your content to have the maximum impact on your target audience, try posting on your business’s Facebook page between the times of 11:00 am and 1:00 pm-2:00 pm on Wednesdays. Good timing can make a huge difference in how much interaction your page receives, improving your marketing skills as well as gaining lifelong customers. For expert Facebook marketing skills in the central Illinois area, call Right Click Digital Inc. at (618) 414-4226.
