Which Colors Should I Use for My Website and Why?

Web designers surrounding a wooden table surrounded by color design papers for a small business in Cocoa, FL.

Which Colors Should I Use for My Website and Why?

Custom website designs are our specialty at Right Click Digital, Inc. We work with businesses of all sizes to create everything from eye-catching logos to stunning graphic designs that highlight your products and services. One of your design’s first aspects is choosing your web design’s primary color. There are hundreds of shades of colors to choose from, which can be overwhelming for small business owners; thankfully, that’s where we come in. Our design team will work with you to find a color that best suits your brand and is guaranteed to bring in new clientele.

Blue

Several studies have shown that blue-colored web designs are the highest ranked and most appealing to both male and female customers. It is the favorite color of most people and instills natural feelings of trust, making the safest choice when choosing a color scheme for websites. Some of the most popular, blue-designed businesses include Lowe’s, Oreo, Walmart, Facebook, Ford, and Nasa. Whether you have a tech company, restaurant, or a different business altogether, blue is the perfect choice to entice a strong emotional reaction from many potential customers. For custom web design services, contact Right Click Digital, Inc. in Cocoa, FL.

Purple

A digital image of a custom website with a purple-colored design for a small business in Cocoa, FL. Choose your website color design with our team.

If your small business is centered around creativity or wisdom, a purple color scheme may be the best choice to represent your brand. This unique shade is not found on your typical service website, making it a genuine attention grabber bound to stand out to your customers. While it’s essential to be bold, it’s also necessary to utilize a color palate that incorporates lighter and darker shades to avoid creating a design so overwhelmingly colorful that it’s distracting. Try lilac or deep purple shades alongside whites and beiges to give a true professional uniqueness to your website.

Green

Green-colored websites are often utilized by nature or health-inspired companies such as Animal Planet, Whole Foods, or John Deer. If you own a landscaping company or multi-vitamin store, green is the perfect color to excite your online audience about eco-friendly and sustainable products. Incorporating green within your website can be found anywhere from your logo or header design to custom images created by our digital marketing team. At Right Click Digital, Inc., we work with Cocoa, FL businesses to utilize complementary colors for their website to best represent their business.

Red

Brands like Coca-Cola, Target, Nintendo, and many more have used bright red as their signature color to create feelings of speed, energy, and passion. Red is the perfect motivator to create sales when you want your customers to feel compelled to buy your product. Right Click Digital, Inc. uses varying shades of red for many of our clients that have been successful in their red-colored web design. While getting caught up in the excitement of red designs is easy, keep it professional by using neutral colors such as white or grey alongside it.

Yellow & Orange

A white and orange website design for a small business in Cocoa, FL. Get custom website design services from our team at Right Click Digital, Inc.

If you want to create a warm and inviting feeling on your website, there are no better colors to choose than yellow and orange. These two colors can be used interchangeably, offering thousands of different shades for a truly vibrant design. Many companies such as Best Buy, Amazon, McDonald’s, and Fanta utilize shades of yellow and orange in their logos and are some of the highest-grossing businesses in the world. If you own a website or a product-selling company, yellow and orange are great colors to make your customers feel optimistic and cheerful while scrolling through your site. At Right Click Digital, Inc., we offer custom website design services with endless color options for our Cocoa, FL customers.

Black, White, & Grey

Are you a fan of minimalist and modern designs? For companies like Apple, Nike, Honda, and Forbes, using black, white, and grey shades on their websites and products has created multi-billion dollar results due to their sleek and expensive designs. When used together, these three colors create an aura of maturity and authority that is important for many industries, such as home remodeling, electronics, and expensive service industries. Right Click Digital, Inc. knows how to market your modern business with neutral colors representing your brand. Contact us at 618.414.4226 for a free estimate on our digital marketing services in Cocoa, FL.

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