Whether you own a restaurant or run a law firm, digital marketing has become essential for every small business in Champaign, IL and the surrounding areas. With a variety of different avenues to venture down, Right Click Digital, Inc. is here to help you find the best digital marketing strategies to promote your small business. We know how hard it is to start with so many options available to choose from, so here are the top 4 tips we recommend focusing on when marketing your business.
You Must Have a Mobile Responsive Web Design
It’s no secret that mobile phones are owned by a majority of individuals around the world, and while it may seem that a traditional desktop-formatted website is beneficial for your business, mobile responsivity is essential. At Right Click Digital, Inc. we create mobile responsive website designs to ensure that customers on all devices have access to your website at all times. The last thing you want is to lose out on a customer to a competitor due to a badly formatted website. Our team in Champaign, IL is here to help market your business the right way with mobile responsive web designs.
Create a Google My Business Listing
Google My Business is one of the most important features to have when marketing your small business in Champaign, IL. It is the first thing customers see when searching for your products or services in their local area and immediately puts you ahead of your competitors. A Google My Business listing includes information like the address, hours, phone number, and website of your business as well as any images or map locations you have available. At Right Click Digital, Inc., we help small businesses create My Business listings to ensure their future success.
Understand Your Target Audience
Even if your small business can appeal to a variety of individuals, you still have a target audience whether you know it or not. Does your business provide a service to homeowners and businesses? Likely your target audience is 30 or older. Are you selling homemade dog treats? Then your business is only for dog owners! Understanding your target audience is a great way to figure out the best strategy for marketing your business in Champaign, IL. Our experts at Right Click Digital, Inc. will sit down with you to help determine what your audience is and which platform to market to. Whether you’re wanting to create a new website or start writing monthly blogs, our team is here to help market your brand every step of the way.
Start a Blog (& Post Frequently)
Everyone loves a good blog, especially when it gives valuable information on the products and services you offer. Starting a blog and making sure to post frequently is one of the best ways to market your small business. At Right Click Digital, Inc., we have quality content writers that research your business to find topics that would best suit your target audience with professional content that’s guaranteed to improve your rankings. For more information on how to start a blog with our digital marketing agency, call our office at 618.607.0058 to schedule a free consultation!