SEO, or Search Engine Optimization, is a marketing technique that many digital marketing companies use to have specific websites rank higher on Google or other search engines through the use of keywords. Many beginners who are not familiar with the power of SEO find themselves struggling to properly use this technique to achieve high rankings for their clients. Well, you’re in luck! We are revealing some of the most important secrets when it comes to using SEO marketing tactics and can help you improve the entire way you market online.
Read below to learn more about SEO facts that no one is talking about!
You Will Not Be Penalized for Duplicate Content
To be clear, duplicate content is not the same as copied content. Copied content is the process off going to another website with similar information you are wanting to discuss and directly copying that information and claiming is as your own on your website. Whether you are the culprit doing this or it has been done to you, copied content can subject you or someone else to penalization through Google. Duplicate content, however, is the use of the same content, but changing specific targeting locations or tweaking a few words here and there to alter the text from the original draft.
Duplicate content is very beneficial for large corporations or small businesses serving many locations that would like a city page for each location they serve. Writing 20 or more different pages is more time consuming than helpful when chances are, you duplicate content will rank just the same.
Rankings on the 1st Page of Google Have High Facebook Activity
It is no mystery that if you want your business to be easily found on Google, social media is one of the most beneficial ways to keep your business relevant and producing large amount of content in a short period of time. While a recent study on social signals being a ranking factor for SEO were not entirely confirmed, there is an obvious correlation to high rankings and frequent social media presence.
What we are sure of, is that social media affects Google search rankings in enough ways to influence higher rankings, so if your business does not have a social media account, or has one but is inactive, Right Click Digital Inc. is here provide social media marketing services for business owners in central Illinois.
Objects in Images Can Affect Your Ranking
Google is much more than a search engine that links you to your favorite products and services. It is an intelligent system that can even detect specific objects in images and use them to a business’s advantage. Google has an object recognition system that reads and ranks images to link your specific search to a website purely based on images. If your website is mainly large paragraphs of text, one of the easiest ways to ensure that your business is ranking, is to add images of your services or similar stock photos to attract your customer, and Google’s, attention!
Videos on Your Homepage Improves Your SEO Rankings
When it comes down to how we process and seek out information, our society has become now more than ever, heavily reliant on visual stimulation to grab and hold one’s attention. With YouTube being one of the largest search engines in the world, next to Google, it is no secret that videos are a much more effective way to market an audience than a written text.
One of the easiest ways to increase your SEO rankings is to include a video, alongside your images, on your website’s home page. Generally, it should be the first thing a customer sees, and the first thing they click to get an idea of what your business is all about.
At Right Click Digital, Inc. we offer video marketing services through social media and website designs to get your business the attention it deserves. Call us today to see how we can improve your SEO rankings.