It is no secret that videos have become one of the most important forms of communication for businesses in 2020. With COVID-19 forcing both customers and business owners to stay at home as much as possible, videos have been the one way to keep in touch and stay relevant in such an ever-changing economy. Video marketing has always been an effective way of marketing your business’s products or services to a large audience, and it continues to progress, making it, what we believe, is the most important marketing trend and strategy of 2020.
However, if our opinion isn’t good enough, keep reading below at these top 4 reasons why your business should be using video marketing right now!
Increases Followers on Social Media
Social media platforms like Facebook, Instagram, Twitter, and YouTube are the #1 platforms for video marketing in the world. Not only do social networks design their platforms around video-friendly content for businesses and individuals to share, but they make it much easier for your company to be found through video marketing techniques than just having them on your local-targeted website. Sharing videos through social media will give your business access to an endless number of potential customers and increase your follower count faster than any other marketing technique.
Videos Convey A Lot of Information in A Short Amount of Time
One of the key advantages that video marketing offers is the ability to convey a lot of information in a short amount of time. It has been proven that most consumers would rather watch a 20-second video than read paragraphs of text on a Facebook or Twitter post.
Many social media sites have even included a character limit that prevents you from typing a long (and often times boring) post to get you to gear your message more towards video display. Pairing your marketing video with brand-appropriate images, music, and an obvious tone will help draw in potential customers and guarantee sales.
Videos Are Great for Mobile Display
Did you know that over 90% of consumers use their mobile devices to watch videos? If your videos are not mobile-responsive, you lose out on millions of potential customers waiting to discover your business. Not only do mobile videos help your company gain a large following, but they give your customers a better idea of who your company is that cannot be shown through a single post on Facebook or Twitter. At Right Click Digital, Inc. we have the expertise to make your videos compatible with mobile devices for the best possible video marketing experience.
Videos Build Trust in Your Brand
Believe it or not, the quality of your business’s products or services is not always enough to make your business a customer’s first choice. Trust is actually one of the most effective ways to guarantee sales and a positive reputation. Videos build trust in your brand and create relationships with customers through visual, audio, and textual marketing skills.
Promoting your business through video ignites emotion and shows why a customer should choose your company over your competitors. Let us help you reach your potential customer base with personalized video marketing services from Right Click Digital, Inc.