How to Market Your Service Business

A small business owner in Belleville, IL holding an iPad and smiling at the marketing services provided for their service business.

How to Market Your Service Business

Are you just starting a small service business? Have you been providing services to local Belleville, IL residents for years? Whether you have a long-standing reputation in your local area or not, marketing is essential to keep your business afloat. Right Click Digital, Inc. offers expert digital marketing services like social media marketing, website design, and SEO to put your business above your competitors. If you’re interested in growing your business’s reputation, keep reading below to learn more about how to market your service business.

Use Incentives to Bring in Customers

Regardless of your service business, new customers are more willing to invest in your company if incentives are offered. This doesn’t mean you need to give away services for free, but an initial percentage off for being a new customer or a discounted service with future incentives is a great way to bring customers to your business. So whether you’re posting these coupons or specials on your social media page or your website, Right Click Digital, Inc. is here to do the work for you! We help market incentives to your customers in Belleville, IL.

Keep in Touch with Your Customers

An auto body technician helping a client at their shop in Belleville, IL thanks to online digital marketing for their service business.

If a customer has invested in your services, the last thing you want is for them to choose your competitors the next time around. Keeping in touch with your clientele is the perfect way to market your business while establishing long-term connections that can turn positive word-of-mouth to other locals in the area. You can do this by investing in email marketing services from Right Click Digital, Inc.! We send emails to your clients after service to get their feedback for you to keep in touch. Another great tactic is being active on social media – customers in Belleville, IL love to interact on Facebook and other social media platforms.

Use Social Media to Network

Many small business owners fail to realize that social media is designed for companies of all types, not just trendy fashion shops or online-only retailers. Service businesses are just as welcome and popular on social media to market their services! From auto body shops and commercial cleaning companies to plumbers and even pest control agencies, social media is a great place to network your business and post valuable updates to your clients. So whether you’re looking to market on Facebook, Instagram, or Twitter, our team at Right Click Digital, Inc. in Belleville, IL is here to help you network with local clients in your area.

Keep Competitive Prices Based on Value 

A chalkboard drawing of a scale with value on one side and price on the other to represent marketing for a service business in Belleville, IL.

Many small businesses make the mistake of undercharging for services to grab customers’ attention even though clients are willing to pay any price for a quality service. If you are lowering your costs and your standards for a job well done, customers will pay more for better service. Right Click Digital, Inc. recommends keeping your prices competitive based on your services’ value to your clients in Belleville, IL. Not sure where to start? Reach out to our team at 618.414.4226, and we will help you find the perfect rates for your services.

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